Much has been made of the innovation of late in the field of technology. Ipad’s, smartphones, social media and more innovations have hit us in the past 18 months in a way that has dramatically accelerated the pace of change for those in the world of business.
But how about those of us who work in the non-profit sector, in churches or charities? Why should we care about these technological innovations and what are the effects on our work?
This new range of innovation matters because it affects some of the major core pillars that support work in the the non-profit world.
Communication: the nature of how people communicate, the speed at which they communicate and how we can interact with our supporters and spread our cause has now taken on a new dimension. We must respond by interacting with our fans and the general public on these new platforms. In addition, we must be thinking about how to create content for these new platforms, such as social media, the Ipad, etc.
Marketing: If non-profits aren’t paying attention to these latest innovations they will fail to see that the way organizations must market their products and services has changed. In the future (really right now) non-profits need to have a presence on social media and texting to augment their traditional marketing campaigns. There are probably newer, more effective ways of reaching and communicating that are yet to come.
Fundraising: Innovation matters because it’s directing effecting how you will raise the majority of your resources to do your good work in the future. Depending on the average age of your donors, this could be happening sooner than you think.
Get in and start experimenting! Innovation matters to your organization.
David Curry
