Imagine for a moment that your charity, non-profit, church or business was not going to acquire any new donors for two years. In my imaginary world, there is a national moritorium on donor acquistion. In this scenario, all you know that all you have to work with is the current supporters you have.
How would your approach to your current volunteers and donors change if you knew that you were not able to expand? Would you take better care of them? Get to know them? Would you make sure you had their contact information? Would you try hard to get them plugged into meaningful roles in your organizations, and listen to their concerns? Would you take the time to greet them, to spend time with them, and know them on a personal level?
Whatever those things might be, those actions you might take to ensure that the current supporters were well cared for, because you’re not going to get any more: do those things.
David Curry
