Every non-profit leader must decide not only WHAT the organization will do, but also WHAT NOT to do. That’s not as easy as it sounds as usually non-profits are designed to do noble, great work which leads one to logically think, “Let’s do more”.
Peter Drucker said it this way, “Social sector leaders pride themselves on “doing good” for the world, but to be of maximum service requires a ferocious focus on doing good only if it fits your mission. To do the most good requires saying no to pressures to stray, and the discipline to stop doing what does not fit.”
What are you doing that just doesn’t fit anymore? What are you doing that you probably shouldn’t be doing anymore?
David Curry
