Last week I was honored to speak at the Washington Food Coalition conference on Building an Effective Fundraising Organization. Also on the agenda with me was Shelly Rotondo from Northwest Harvest. (By the way, the WFC is run by a rescue Mission staff alum Julie Washburn and she is doing a great job.)
Even though Shelly and I didn’t coordinate our talks, we were right in sync. Both of us agreed that the most important thing about Effective Fundraising is….That it’s not about funds, it’s about people.
So many people miss this and focus on the total they have to raise, the hill they have to climb, and the pit they’re digging themselves out of.
Instead, get to know people and help connect those that are passionate with a cause that will give them satisfaction to participate in.
David Curry
