My friend John Pearson often quotes his mentor George Duff, the long time leader of the Seattle Chamber of Commerce, when he says, “Remember, you are talking to a parade, not a crowd.”
What a great image for non-profit leaders and managers to remember when frustration rises from having to repeat yourself on the goals, values and direction of the organization.
Why repeat, reinforce and explain?
- Staff changes
- People forget
- They need to be reminded
- They get distracted
- They need to be reenergized
in other words…
You are talking to a parade, not a crowd.
David Curry.
